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HOME > The Apprentice > The Apprentice 2

Elizabeth Jarosz flip-flops as manager and becomes eighth 'Apprentice 2' firing

By Wade Paulsen, 10/29/2004 

Maybe flip-flopping is the new trend in reality TV, but California consultant Elizabeth Jarosz found out that, as a strategy on NBC's The Apprentice 2, it's a dud. As a result, in the season's eighth episode, Elizabeth became the eighth candidate fired by Donald Trump.

The challenge for the show, which took place against the backdrop of Trump's visit to the Miss Universe pageant, was to create a print-and-video public-service ad campaign for Donnie Deutsch's Deutsch Advertising, similar to the second task of season one. Deutsch requested of both teams that the campaign, intended to recruit new police officers to the New York City force, focus on the emotional element of police work. New Mosaic randomly selected Andy Litinsky, who last week became the first person to survive three trips to the boardroom, as project manager, while New Apex selected Elizabeth, who had previously been the losing project manager in the third episode.

Andy had a clear vision of his team's campaign, which he stuck with despite continuing vocal opposition from Maria Boren, who inexplicably wanted the ad campaign to focus on sex (including prominent featuring of a Hummer). By contrast, Elizabeth allowed Apex to proceed with an idea from Raj Bhakta -- a military theme, emphasizing that police were on the front lines of counter-terrorism -- despite her doubts about the appropriateness of the campaign.

That night, Elizabeth and Kevin Allen, who agreed that their current campaign failed to meet Deutsch Advertising's "emotional appeal" criterion, dreamed up a new campaign focusing on the excitement of police work that would enable them to still use all of the day's film footage. However, when Elizabeth presented the new campaign to Apex in the morning, the team was hostile -- and Elizabeth changed her mind again and went back to the military concept.

After the two teams presented, Deutsch told the teams that the choice wasn't even close: Andy's Mosaic campaign, featuring such questions as "When was the last time you saved a life?", "trumped" Apex's campaign, which Deutsch said made New York City look like a police state.

At the subsequent boardroom, the main topic of discussion was Elizabeth's changes of mind, especially her failure to stand up for her new direction. Although Elizabeth picked Raj and Chris Russo, the other main proponent of the military idea, to join her in the boardroom, Trump decided that a boardroom session wasn't needed and fired Elizabeth on the spot.

In next week's ninth episode, the fired contestants return. We can hardly wait to see the return of Stacie Jones Upchurch, who was controversially fired in the third episode after Maria and the other women turned on her in an apparent effort to cover their own blunders.

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