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E-courting soars on Valentine's Day

UPI News Service, 02/14/2005 

While Internet dating services experienced brisk business in the run-up to Valentine's Day, one site offered a snide variation -- yadda yadda yadda.

The site is decidedly unromantic, and allows users to send "anti-Valentine" electronic greetings, such as "I love you blah blah blah."

Or simply, "Hearts and flowers," or the "Seinfeld" sitcom catch-phrase with the yaddas.

But for those more romantically inclined, offers $49.95 customized novels from a selection of 17 steamy tales, which incorporates more than 20 details about a couple, including names, hometowns, occupations and eye color. While the site is up year-round, Webmaster Kathy Newbern told the Washington Post up to 70 percent of their business comes around Valentine's Day.

Jupiter Research, which focuses on Internet analysis, forecasts the online dating market will increase 9 percent in 2005 to $516 million, a falloff from the early days when the industry was new and reported growth rates of 70 or 80 percent each year.

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Copyright 2005 by United Press International


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