E! announces new Kim Kardashian-produced 'The Spin Crowd' series
By Christopher Rocchio, 06/10/2010
E! announced it has ordered The Spin Crowd, a new Kim Kardashian-produced reality series that will follow employees working for celebrity and entertainment public relations agency Command PR.
The Spin Crowd is based on The SPINdustry, a half-hour special that aired in February and followed friends Jonathan Cheban and Simon Huck as they ran the Los Angeles-based public relations agency.
"Jonathan and Simon are passionate and funny and they have an unorthodox approach to their business that our viewers really responded to when we aired the special earlier this year," said E! programming executive Lisa Berger.
"We're delighted to have Kim on board as executive producer of this series which chronicles this unique duo as they work with A-list celebrities, designers and formidable clients while managing to keep their young and sometimes inexperienced staff from spinning out of control."
Other Command PR staff members who will appear on the show will include publicity veteran Katie, "sweet" girl Little Erika, college senior and self-proclaimed "mean girl" Summer, and "blond bombshell" Lauren.
Kardashian revealed that she had produced a pilot for the reality series last August, however no network was attached to the project at the time.
The series is being produced by Bunim-Murray Productions, which already co-produces Keeping Up with the Kardashians and its Kourtney & Khloe Take Miami spinoff for E!.
"I am so excited to be working on this series with E! and Bunim-Murray," said Kardashian.
"I have known Jonathan and Simon for years and have no doubt that viewers will fall in love with their hysterical personalities. The series will also give people an exclusive, behind-the-scenes peek into the glitz and glamour of Hollywood and celebrity PR."