Costco, the discount retail chain based in Issaquah, Wash., said it is temporarily offering wedding dresses by designer Kirstie Kelly at its stores.
The store said it is stocking six styles of dresses for $700 to $1,400.
Costco shopper Mary Haltiner said the plan could prove successful for the company.
"I doubt they'd put it next to the hamburgers but they sell coffins online so why not wedding dresses?" she said.