The executive director of dining services at New York's Columbia University said the school is spending $5,000 per week on Nutella.
Vicki Dunn told the Columbia Spectator, the school's official newspaper, students have been eating their way through the Nutella supply at a rate of $5,000 per week since it was introduced alongside the peanut butter, jam and cream cheese at school cafeterias last month, the New York Daily News reported Thursday.
"The demand has been greater than originally expected," Dunn said. "We're going through product faster than anticipated."
One 26.5-ounce jar of Nutella sells for about $7, the Daily News said.
Students said they have spotted some of their cohorts making off with entire jars of the chocolate-hazelnut spread at mealtimes.
"People fill up entire plates and eat way more than they should," freshman Jaykar Neyeck said.