Environmental groups have taken out ads in British newspapers focusing on connecting airlines and climate change.

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The ads, which takes the form of a spoof featuring a fictional airline executive speaking on behalf of a fake company, direct readers to a Web site that reveals the advertisements to be produced by London's Provokateur agency and sponsored by Greenpeace, AirportWatch and British advocacy group Enoughsenough, The New York Times reported Monday.

"Let's not worry about climate change," the ad quotes fictional executive Montgomery Cecil as saying on behalf of an airline called Spurt.

"We in the aviation industry have had enough of hearing about the environment," the ad said. "But those environmentalists just won't shut up about aviation and climate change. It's time we took a stand for decent hard-working shareholders and told the lentil mob to 'can it.'"

The groups behind the ad claim air travel is one of the fastest-growing producers of global warming-linked emissions.

"On one level we don't want to think about travel being part of the problem," said Joshua Blackburn, creative director at Provokateur. "It's all well and good if it's only the politicians that have to think about it."