Kroger stores in Cincinnati said cereal boxes named for Bengals star Chad Ochocinco are being pulled due to a misprinted phone number leading to a sex line.

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Store managers said the Ochocinco cereal was supposed to bear the number 1-888-HELP-FTC, which connects to Feed the Children, the charity the cereal is supporting, but customers who attempted to call the number listed on the box, 1-800-HELP-FTC, were instead connected with a phone sex line, the Cincinnati Enquirer reported Thursday.

"We didn't even know the other number existed," said Tony Sellars, spokesman for Oklahoma City-based Feed The Children, which took responsibility for the error.

Robert Bailey, president of Rosenhaus Sports, the firm representing Ochocinco, said the player expects the correct number to appear on future boxes of the honey nut cereal.