Billboards featuring near-naked women can create dangerous situations for male drivers in Britain, a survey published Monday said.
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Nearly 25 percent of men polled in the Privilege Insurance survey said they had veered out of their lanes while driving as they gazed at the racy images, Sky News reported.
Just 10 percent of women said they were distracted by images of near-naked men.
The study said a five-second distraction at 60 mph equated to driving at least the length of a football field without fully concentrating.
Mark Young, an expert in transport ergonomics from Brunel University, said the survey's results were disturbing.
"This risk is probably underestimated and we need to do more research on the possibility of excluding non-essential information when the driver is already busy dealing with the road," he said.