An 8-year-old boy with a talent for imitating the calls of a cow has won the top mooing prize at the Wisconsin State Fair in the town of West Allis.

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Philip Prantle took home the top prize Saturday at the fair's fifth annual Cousins Subs Moo-la-palooza World Famous Mooing Contest, the Racine (Wis.) Journal-Times reported Wednesday.

Prantle was selected to compete in the contest after mooing against about 500 others in an online competition. However, at the contest, the race between Prantle and runner-up Tony Capla, also 8, was so close the organizers had to hold a "moo-off" between the two boys, said Dawn Bores, marketing representative for Cousins Subs.

The winner's mother, Cheryl Prantle, said her son was chosen the victor after the question was put to the assembled crowd.

The host "would put his hand over Philip and they would cheer. Then he would move his hand over Tony and they would cheer. It went back and forth four or five times. The excitement kept building," Cheryl Prantle said.

For his victory, Philip Prantle was awarded $1,000, a year's supply of Cousins' subs and a suit jacket with a cow print that Cousins Subs dubbed the "moo jacket."