Touting such benefits as improved concentration and stopping hangovers, Oxia pure oxygen canisters are becoming a major trend in New York.
Containing 40 deep breaths worth of pure oxygen, the canisters are being marketed at New York locales such as the Bergdorf Goodman department store at the introductory cost of $70, said the New York Post.
With refills of oxygen made available at $15 a pop, the Oxia canisters are being oriented toward ordinary people suffering from stress, and travelers beset by jet lag.
"It's what bottled water was 20 years ago," said Oxia co-founder Bryce Margetts.
Margetts says Aerosmith singer Steven Tyler and New York Giants defensive end Michael Strahan are among his celebrity clients, the newspaper reported.