Bellado is a game created to help U.S. adults and children practice values: kindness, respect, generosity, forgiveness, honesty and patience.
"Unfortunately, those who choose not to be religious or spiritual due to lack of faith in a particular deity/denomination or conflicts with scientific or moral beliefs, miss out on many of the benefits that are reinforced in such religions," says co-creator, Kimberly Bennett, in a release.
"Although not religious or spiritual in any way, Bellado is a fun and interesting way for adults and kids to practice the six universal principles that lead to being a good person."
In Bellado, the practitioner uses a combination of online technology with offline scorecards to keep track of points earned by improving the lives of others.
A combination of the number of points earned and the time spent practicing Bellado results in promotion in rank, signified by a rubber wristband. Newcomers start with a white wristband and work their way up through nine colors to earn a black band.