Three Belgian marketing students are selling ice cream for dogs after watching dog owners share their treats with their pets, Ananova.com reported Monday.
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Made in the shape of a large bone, Dog Ice is available only in vanilla for now, but one of the partners, David Decroix, said the Edingen-based group has loftier ambitions.
"I think in the future it might also be possible to develop a special meat flavor," Decroix said of the $5 product.
It wasn't known if the treat causes headaches in canines who wolf them down.
