Of all the New York City-branded apparel available for sale, a beat-up and dirty looking Department of Sanitation cap has become the top-selling item.
But the sanitation hat is the top seller, the Los Angeles Times reports. It is a distressed brown color with a frayed, oily looking bill and the department's light blue DSNY patch.
Lloyd Haymes, vice president of licensing for NYC Marketing, said the scruffiness was by design.
"We thought there could be a unique way to spin it as a hip, grunge feel, a little bit edgy," he said.
Another sanitation product selling well is a denim-blue T-shirt bearing the image of a city garbage truck and the line: "Clanging Your Cans Since 1929."
Official New York merchandise can be seen online at http://officialnycshop.com.