An Illinois baseball park has increased attendance by offering a an all-beef hamburger with melted cheese and two strips of bacon between Krispy Kreme donuts.
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The idea was created in Atlanta by bar and grill owners Chandler Goff and Jeff Girard, who told ABC News they fine-tuned a recipe they found in a magazine and came up with the 1,000-calorie treat.
"We don't recommend that you make a habit of eating this, but I don't think once a month will kill you," said Jeff Girard.
In Sauget, Ill., Tony Funterberg, general manager of the Illinois Frontier League's Gateway Grizzlies franchise, saw it as a marketing tool, and said it's paid off with higher attendance and more people talking about the stadium's newest burger.
"I know it sounds weird but it's sweet, mouth-watering and makes me hungry just talking about it," said Keith Chapman, a Grizzlies fan.