American Eagle Outfitters, based in Pittsburgh, said a fake ad for spray-on skinny jeans was a way of having "fun with our fans."
Bob Holobinko, vice president of brand marketing, said the company has been pleased with the response to the YouTube video for the fake "Skinny Skinny Jeans" product, KNBC-TV, Los Angeles, reported Friday.
The video, which depicts young people wearing spray-painted jeans, had been viewed more than 420,000 times as of Friday afternoon.
"We wanted to have fun with our fans," Holobinko told NBC's "Today" show. "And the response has been incredible."