A not-so-extreme fashion makeover has reaped rewards for ABC late night talk show host Jimmy Kimmel, it was reported Tuesday.
Kimmel averaged 1.8 million viewers for the week of Nov. 21 -- its best showing since December 2004, Nielson Media Research figures indicated.
Kimmel's rating have increased 15 percent since he first donned the necktie on Oct. 10, E! said.
An ABC spokeswoman said nobody told Kimmel to clean up his act -- it just happened.
"I don't know exactly why (he did it)," ABC's Jennifer De La Rosa told E! Online. "I think he just started wearing a tie."
