A 1774 vintage bottle of wine was sold Sunday for $77,270 in a record for eastern France's Jura region.
The wine is aged for six years in oak casks, where it attains the ability to stay drinkable for centuries.
Connoisseurs who tasted another of Vercel's 1774 batch in 1994 declared it "excellent," praising its amber-gold color and notes of walnut, curry, cinnamon, vanilla and dried fruit.
The auction took place at the region's annual wine festival.
The winning bidder was the Swiss Pierre Chevrier, acting for a group of French, Swiss and Belgian wine fanciers.
"I really wanted to taste it," said runner-up Francois Audoze. "The oldest bottle I've ever drunk was 90 years younger."
Get more Reality TV World! Follow us on Twitter, like us on Facebook or add our RSS feed.