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HOME > Dog Eat Dog


'Dog Eat Dog' drawing closer to 'American Juniors' in ratings timeslot competition


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By Steve Rogers, 06/26/2003

According to updated in-home viewing figures from Nielsen Media Research, Tuesday night’s 8-9 PM ET telecast of “Dog Eat Dog” (3.1 rating, 11 share among adults 18-49, 7.6 million viewers overall) rose to within a tenth of a rating point of Fox’s “American Juniors” among adults 18-49, reducing “Juniors’” margin from 46 percent last week to just 3 percent this week. And during their second head-to-head half-hour, “Dog Eat Dog” pulled into a tie with “American Juniors” for the first time in the four weeks the two shows have aired in the same time period.

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“Dog Eat Dog” also defeated “American Juniors” and all other slot competition among adults 18-34, adults 25-54 and all key adult-male demographics. Additionally, “Dog” delivered a 35 percent increase over NBC’s 18-49 slot result for the same night last year, when the network aired encore comedies.

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