The Hollywood Reporter is reporting that TBS Superstation and Lowe's are partnering on a new primetime reality series with extensive product placement from the home-improvement retail chain.
Beginning in the fall, "House Rules" has three couples competing against one another to remodel a home they stand to win. "House" serves as a high-profile example of a growing programming trend in which content is heavily integrated with a marketer's message.
· All American Girl
· Are You Hot?
· The Amazing Race
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· The Anna Nicole Show
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· The Bachelorette
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· Beg, Borrow, & Deal
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· The Mole
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· Mr. Personality
· My Life Is A Sitcom
· Nashville Star
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· No Boundaries
· North Shore
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· Project Greenlight
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· Push, Nevada
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· While You Were Out
