NBC pulls 'The Law Firm', remaining episodes to air on Bravo
By Reality TV World staff, 08/09/2005
NBC has found its new The Law Firm series in contempt, pulling the plug on the David E. Kelley reality legal show after only two low rated broadcasts.
"NBC will no longer be broadcasting episodes of The Law Firm," the network said in a statement published in Tuesday's edition of the The Los Angeles Times. Instead, the network plans to air The Law Firm's six remaining unbroadcast episodes on its Bravo cable sibling. According to the statement, the show's Bravo broadcast schedule has "yet to be determined."
Despite having the name of one-time outspoken reality TV critic Kelly (L.A. Law, Ally McBeal, Boston Legal) behind it, the Apprentice-like reality competition series struggled to draw viewers to the Thursday 9PM ET/PT that is the regular season home to the Donald Trump series. The Law Firm drew only a 1.9/6 rating/share in the Adults 18-49 demographic and 5.1 million overall viewers for its July 28 debut -- numbers that placed it a distant third (behind CBS' CSI and UPN's WWE Smackdown) during the 9-10PM time period.
The Law Firm's premiere did edge out both a repeat episode of Fox's The O.C. and an original episode of ABC's even lower rated Hooking Up docu-reality series, however the show fared even worse in its second week, sealing its fate. Only 3.9 million viewers tuned in for The Law Firm's second episode -- an unacceptably low number given that the show was scheduled to occupy the strategically important Thursday night time period until The Apprentice's fourth season premiere on September 21.