Last week's penultimate thirteenth episode of NBC's The Apprentice delivered its best performance to date, drawing 22 million overall viewers and ending the week as the week's top-ranked program among the important Adults 18-49 demographic for the first time ever.
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Apprentice was even more dominant among younger viewers, single-handedly outdrawing its combined CBS-ABC-Fox-UPN-WB competition among the Adults 18-34 demographic. Among Adults 18-49, its margin of victory over second place was a still-dominant 70 percent (10.7 vs. a 6.3 for CBS' CSI). The 10.7 rating in Adults 18-49 also marks a 70 percent increase versus NBC's season average for the time period prior to The Apprentice.
