Reality TV World People News   Ratings News   Scheduling News   Application News   Spoiler News
Show Updates   Features & Interviews   Image Gallery   Message Boards   Shows Listing

HOME > The Apprentice > The Apprentice 1

Supersized 'The Apprentice' takes a ratings hit versus new 'CSI' episode


By Reality TV World staff, 02/12/2004 

As expected, even with a direct lead-in from a supersized Friends broadcast, NBC's The Apprentice found its first head-to-head competition with an original episode of CBS' CSI a bit more difficult than the previous week's CSI repeat episode matchup.

ADVERTISEMENT
Airing from 8:44-9:59 PM ET/PT, The Apprentice drew 18.61 million overall viewers and a 9.3/22 rating/share in the Adults 18-49 demographic -- numbers that dramatically improved (by over 40%) NBC's season-to-date average in the time period, but a performance that still placed Apprentice well short of CSI's numbers.

According to final Nielsen ratings for Thursday, February 5, CSI dominated the 9 PM time period in households (17.7/26), viewers (29.27 million), Adults 25-54 (13.1/27) and Adults 18-49 (10.5/24).

CSI topped The Apprentice in the 9 PM hour by +48% in households (17.7/26 vs. 12.0/17), +34% in Adults 25-54 (13.1/27 vs. 9.8/20), +13% in Adults 18-49 (10.5/24 vs. 9.3/22) and by over 10.5 million viewers (29.27 million vs. 18.61 million, a difference of 10.66 million viewers).

While NBC can certainly take joy in their improvement in the hour, their attempt to counter-program CSI with Apprentice hardly seems to have made a difference to CSI, as the episode's performance ranks as the program's highest rated episode this season in Adults 25-54, tied for the program's best performance of the season in Adults 18-49, and was the program's second most watched episode of the season.

DISCUSS AND COMMENT ON THIS STORY
Reality TV World now offers Facebook Comments on our stories. To post a comment, log into Facebook and then 'Add' your comment. To report spam or abuse, click the 'X' in the upper right corner of the comment box.

Get more Reality TV World! Follow us on Twitter, like us on Facebook or add our RSS feed.












Take Our User Survey





Page generated in 0.024454116821289 seconds
About Reality TV World   •   Advertise on Reality TV World  •   Contact Reality TV World  •   Privacy Policy   •   RSS Feed