A British mattress company is billing its $175,000 "Royal Bed" as "an investment" in a good night's sleep.
Alistair Hughes, managing director of Savoir Beds, which began selling the pricey beds this week at Kensington Palace in London, said the bed is worth the high price for a "great night's sleep," CNBC reported Tuesday.
"It's an investment that pays off every morning of your life," Hughes said.
The company said each mattress involves more than 700 hours of labor, with "masses and masses" of curled Latin American horse tail, "mountains" of Mongolian cashmere and nearly 1,600 miles worth of specially woven silk.
The company said it has teamed with the Royal School of Needlework, which was partially responsible for the wedding dress worn by Kate, wife of Prince William, to have each mattress personalized with a family crest, initials or a favorite emblem.
"Ultimately what luxury is about, it's exclusive, very much for you," Hughes said.
He said only about 60 of the beds will be made and each one will take about 16 weeks from order to delivery.