Virgin Mobile USA, based in New Jersey, said it is offering discounts for those who ditch bad relationships with other providers for "National Breakup Day."
The cellphone company said a recent survey found many people would prefer to break off their dead-end relationships just prior to Valentine's Day to save money, while many others said they have remained in bad relationships because they feared change.
Virgin said it scheduled "National Breakup Day" for Feb. 13, encouraging people to leave "bad relationships" with other cellphone companies, and is teaming with website OkCupid to help those who bad relationships are more romantic in nature.
Virgin said those who choose to leave their providers Feb. 13 will receive $100 off the purchase of a new Samsung Galaxy SII 4G on a Beyond Talk no-contract plan and save about $1,000 from the price of a similar plan at other companies.
The company and OkCupid will hold a Twitter chat on "National Breakup Day" to give romantic advice to the newly single and help them create noticeable online dating profiles.
"We want to make sure that anyone who is single on Feb 13 has the tools to get back into the dating game," said Christian Rudder, co-founder of OkCupid. "Our experts will be standing by to help you make a great online profile, strike up conversations, meet someone new, and forget about your previous, unsatisfying relationship."