Executives at Walmart say the shoe dropped for a group of employees seen on video throwing and intentionally dropping new iPads at a Kentucky store.
"As anyone can imagine, it made us wince," a Walmart representative told NBC News. "We are also embarrassed."
On the bright side, the rep said the store had not recorded anyone returning damaged iPads they had purchased.
The video, shot in August, showed stockroom workers tossing iPad boxes to one another, and occasionally missing the catch.
"Sorry about that, iPad," the person recording the video said after one drop. "Hope nobody buys that."
Pikeville police said they had not gotten any criminal complaints from Walmart and weren't involved in the matter.