British director Joe Wright has directed a new advertising campaign for Chanel No. 5 starring Brad Pitt, the fragrance maker announced Monday.
"What's important to remember about Chanel No. 5 is how revolutionary this fragrance is; when it was introduced, it broke all the rules," Pitt said in a statement Monday.
"No. 5 has always been the most iconic women's fragrance. That's what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless: a woman's spirit."