Former 'Apprentice' star Martha Stewart launches Blueprint magazine
UPI News Service, 04/24/2006
Martha Stewart Living Omnimedia Inc. Monday released the first test issue of its new magazine, Blueprint: Design Your Life.
The publication is aimed at "today's modern multi-tasking women" ages 25-45, MSLO said in a news release.
"Fifteen years ago, we started Martha Stewart Living magazine, creating a new lifestyle category for women," MSLO Founder Martha Stewart said in a statement. "With Blueprint, we are extending our how-to expertise and unique style to a younger female audience. Our goal has always been to provide useful, inspired 'how-to' information that will help women live better and more gracefully."
A second issue of Blueprint is slated for late August 2006 with a goal of six issues published in 2007.