An Omaha man is using eBay to sell the use of his forehead to prospective advertisers, WOWT-TV, Omaha, reported Monday.
Andrew Fischer, 20, said he was "leasing" his forehead to the highest bidder for 30 days.
"I'm basically going to be a billboard for 30 days," he said.
By Sunday, Fischer had had about 30 bidders and dozens of questions. As of midday Monday, the high bid was $10,100.
Marketing experts played down the significance of the auction.
"In some ways it's just a logical extension of what we've already been exposed to," said Jonna Holland, a marketing professor at the University of Nebraska at Omaha, who isn't surprised by the notion of a forehead ad.
"The key is to do something that pushes the envelope ... that someone is creative to get the consumer to notice the message and break through the clutter."