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Forehead for rent to highest bidder

UPI News Service, 01/10/2005 

An Omaha man is using eBay to sell the use of his forehead to prospective advertisers, WOWT-TV, Omaha, reported Monday.

Andrew Fischer, 20, said he was "leasing" his forehead to the highest bidder for 30 days.

"I'm basically going to be a billboard for 30 days," he said.

By Sunday, Fischer had had about 30 bidders and dozens of questions. As of midday Monday, the high bid was $10,100.

Marketing experts played down the significance of the auction.

"In some ways it's just a logical extension of what we've already been exposed to," said Jonna Holland, a marketing professor at the University of Nebraska at Omaha, who isn't surprised by the notion of a forehead ad.

"The key is to do something that pushes the envelope ... that someone is creative to get the consumer to notice the message and break through the clutter."

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Copyright 2005 by United Press International


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